Digital Marketing
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Was the Final Destination Bloodlines Truck a Clever Marketing Stunt?
Final Destination: Bloodlines, the sixth installment in the Final Destination franchise, is now showing in the Philippines. As someone who saw the original movie and its sequels, I can’t be behind a moving truck without getting anxious — all thanks to that scene. I think it was after the third movie that I eventually got Continue reading
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100 Unarmed Men vs. a Gorilla—Who Wins? (And What Shell Got Wrong in the AI Content Game)
Who would win: 100 unarmed men or a gorilla? This bizarre question has once again taken over the internet. While it apparently first made the rounds back in 2020, it resurfaced just last month—and this time, it was louder and more chaotic than ever. The debate got so big that even internet personality MrBeast chimed Continue reading
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Tapping into Tears: The Emotional Power of Pet-Centered Content on TikTok and What Brands Can Learn
Imagine scrolling through TikTok videos to be entertained but you found yourself bawling your eyes out instead. On March 15, TikTok user Millier_Archie posted a slideshow featuring her dog named Rooster. It contained 19 photos with captions from the dog’s point of view, with one saying “these were the best 28 days of my life.” Continue reading
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April Fools’ Joke Gone Wrong: Man Gets Tattoo on Forehead in Hopes of Cash Prize
A Filipino man (who we shall not name to protect his privacy) had a local takoyaki brand’s logo tattooed on his forehead* after seeing the brand’s Facebook post saying they will give away P100,000 ($1,700) to whoever would get the tattoo first. Unfortunately for the man, the post was an April Fools’ Day joke, so Continue reading
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