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When a Name Becomes a PR Nightmare: What Brands Can Learn from Starbucks’ Recent Controversy
If you’ve ever ordered a drink from Starbucks, chances are your name has been misspelled at least once. Some say it’s an honest mistake, others believe it’s a clever marketing tactic—rumor has it that Starbucks baristas intentionally write incorrect names on cups to spark social media shares and generate free publicity. But not all misspellings Continue reading
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Was the Final Destination Bloodlines Truck a Clever Marketing Stunt?
Final Destination: Bloodlines, the sixth installment in the Final Destination franchise, is now showing in the Philippines. As someone who saw the original movie and its sequels, I can’t be behind a moving truck without getting anxious — all thanks to that scene. I think it was after the third movie that I eventually got Continue reading
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100 Unarmed Men vs. a Gorilla—Who Wins? (And What Shell Got Wrong in the AI Content Game)
Who would win: 100 unarmed men or a gorilla? This bizarre question has once again taken over the internet. While it apparently first made the rounds back in 2020, it resurfaced just last month—and this time, it was louder and more chaotic than ever. The debate got so big that even internet personality MrBeast chimed Continue reading
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Politics, Pizza, and Publicity: The Risks and Rewards of Brand Involvement
On March 11, 2025, former Philippine President Rodrigo Duterte was arrested at Ninoy Aquino International Airport by the International Criminal Court (ICC) through Interpol for “crimes against humanity.” Returning from a political event in Hong Kong, he was briefly held at Villamor Airbase before being flown to The Hague, Netherlands, to face charges. In the Continue reading
OhayoKarlo
A personal site of a digital marketing and corporate communications guy in the Philippines
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