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Tapping into Tears: The Emotional Power of Pet-Centered Content on TikTok and What Brands Can Learn
Imagine scrolling through TikTok videos to be entertained but you found yourself bawling your eyes out instead. On March 15, TikTok user Millier_Archie posted a slideshow featuring her dog named Rooster. It contained 19 photos with captions from the dog’s point of view, with one saying “these were the best 28 days of my life.” Continue reading
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Moment Marketing: Seizing Opportunities in Real-Time Engagement
In my previous post, I talked about how ChizMozza leveraged on a trending issue to get noticed and gain engagement. Whether they are genuine in wanting to help the man or not, what they did was a great example of moment marketing. In this post, I will talk more about this digital marketing strategy. In Continue reading
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April Fools’ Joke Gone Wrong: Man Gets Tattoo on Forehead in Hopes of Cash Prize
A Filipino man (who we shall not name to protect his privacy) had a local takoyaki brand’s logo tattooed on his forehead* after seeing the brand’s Facebook post saying they will give away P100,000 ($1,700) to whoever would get the tattoo first. Unfortunately for the man, the post was an April Fools’ Day joke, so Continue reading
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First Post
I started doing digital marketing in 2013 by accident. I was applying for the position of Publications Supervisor in this financial services company, as my educational and professional backgrounds involved writing and editing. However, my then would-be boss thought I could join the team as a New Media Supervisor. It was called “New Media” because Continue reading
OhayoKarlo
A personal site of a digital marketing and corporate communications guy in the Philippines
OhayoKarlo 