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When a Name Becomes a PR Nightmare: What Brands Can Learn from Starbucks’ Recent Controversy

If you’ve ever ordered a drink from Starbucks, chances are your name has been misspelled at least once. Some say it’s an honest mistake, others believe it’s a clever marketing tactic—rumor has it that Starbucks baristas intentionally write incorrect names on cups to spark social media shares and generate free publicity. But not all misspellings Continue reading
