Digital Marketing
-
Was the Final Destination Bloodlines Truck a Clever Marketing Stunt?
Final Destination: Bloodlines, the sixth installment in the Final Destination franchise, is now showing in the Philippines. As someone who saw the original movie and its sequels, I can’t be behind a moving truck without getting anxious — all thanks to that scene. I think it was after the third movie that I eventually got Continue reading
-
100 Unarmed Men vs. a Gorilla—Who Wins? (And What Shell Got Wrong in the AI Content Game)
Who would win: 100 unarmed men or a gorilla? This bizarre question has once again taken over the internet. While it apparently first made the rounds back in 2020, it resurfaced just last month—and this time, it was louder and more chaotic than ever. The debate got so big that even internet personality MrBeast chimed Continue reading
-
Politics, Pizza, and Publicity: The Risks and Rewards of Brand Involvement
On March 11, 2025, former Philippine President Rodrigo Duterte was arrested at Ninoy Aquino International Airport by the International Criminal Court (ICC) through Interpol for “crimes against humanity.” Returning from a political event in Hong Kong, he was briefly held at Villamor Airbase before being flown to The Hague, Netherlands, to face charges. In the Continue reading
-
Tapping into Tears: The Emotional Power of Pet-Centered Content on TikTok and What Brands Can Learn
Imagine scrolling through TikTok videos to be entertained but you found yourself bawling your eyes out instead. On March 15, TikTok user Millier_Archie posted a slideshow featuring her dog named Rooster. It contained 19 photos with captions from the dog’s point of view, with one saying “these were the best 28 days of my life.” Continue reading
-
Moment Marketing: Seizing Opportunities in Real-Time Engagement
In my previous post, I talked about how ChizMozza leveraged on a trending issue to get noticed and gain engagement. Whether they are genuine in wanting to help the man or not, what they did was a great example of moment marketing. In this post, I will talk more about this digital marketing strategy. In Continue reading
OhayoKarlo 