OhayoKarlo

I started doing digital marketing in 2013 by accident. I was applying for the position of Publications Supervisor in this financial services company, as my educational and professional backgrounds involved writing and editing. However, my then would-be boss thought I could join the team as a New Media Supervisor. It was called “New Media” because “digital marketing” was not yet widely used 10 years ago as it was fairly new.

Back then, the company had a growing Facebook presence and would also send occasional email blasts to clients, and they needed someone to lead the activities for these channels. To cut the long story short, I got the job, and I have since worked in various industries as a digital marketer and have received accolades for my companies for our digital campaigns.

Currently, I work as a Corporate Communications Manager for a leading B2B tobacco company. The position does not involve so much of digital marketing, so I decided to create this website to still have a connection with the job where I truly thrived and share what I have learned as a digital marketer in the past decade.